Atikur Rahman Tonmoy

Digital Marketing Blogger | SEO | SMM | Email Marketing

Digital Marketing Life Cycle

“Digital Marketing Life Cycle”

Digital Marketing Life Cycle (DMLC) means what? A series of phases through which Digital Marketing is run during its lifetime is defined as Digital Marketing Life Cycle.


DMLC provides a series of steps to be followed to run a marketing policy efficiently. DMLC framework includes the following steps:


Digital Marketing Life cycle


Figure:  Digital Marketing Life cycle


“The phases of DMLC”

MEET THE CLIENT: Meeting with client is very important as You have to keep it in your mind that you are there to organize and undertake possibly one of the most essential tasks in getting the client’s trust and gaining a successful business relationship. You have to find out each and every requirements for your digital marketing campaign. Remember a thing, this meeting will lead you to take all the decisions related to the products and audiences.


Research (Audience): After a successful client meeting, you need to start your own work. Firstly, use your brain to identify the most targeted audience for your client’s product. Digital Marketing is the best and one & only way to target the specific audience. Research yourself to know the audience type according to their gender, age, works, locations, interests etc. Use some tools to get better results.


Research (Competitor): You can not be relaxed by only researching or targeting specific audiences rather you must need to research your competitors also. Watch out your competitors and think out the better strategies than their. Use some tools and google analytics to know the conditions of your competitors.


CHOOSE PLATFORM: When you know about your targeted audiences and competitors, you will need to choose the platforms. You should select the platform through the audience research. You need to find it out that your targeted audience use which platforms mostly? And you should just apply your strategy on that platform to get the maximum numbers of response.


MARKETING PLAN: Better marketing plan will help you most to get the attraction on the market. You need to think of creative campaigns related to your targeted audience. Creative contents are one of the most important keys of Digital Marketing. Develop a plan for upcoming months and run some creative campaign.


DATA ANALYSIS: Fixing plans/ strategies of your campaigns or marketing policy are not enough. You need to justify and do analysis on your campaign that whether it is providing you a better engagement of your targeted audience or not. If it is okay then boost it up. On the other hand, if your plan doesn’t match then think something different immediately.


RE-PLAN & RESEARCH: You can not rely on your fixed plans, you need to re-plan again to get more success. And, research the whole things again and again. Research from the top to bottom and try to be up to date yourself with the data analysis.


Written by- Atikur Rahman Tonmoy

Paypal in Bangladesh and Xoom

Paypal in Bangladesh and Xoom’

Paypal in Bangladesh, Paypal or Xoom, Paypal set to arrive in Bangladesh; these are the most common words in nowadays. People of Bangladesh who are engaging in E-commerce businesses and freelancing works, are eagerly waiting to get Paypal in Bangladesh or this type of most secured online payment gateway services. It is unfortunate but true that paypal won’t be available in Bangladesh in recent future but Xoom is available. As a general or non-tech person, Some questions may arrive like what is paypal? Or what is Xoom? Paypal or Xoom, which is better? am trying to give those question’s answers below.

Paypal in Bangladesh


What is Paypal? Paypal is a worldwide online payments system that supports online money transfers and serves as an electronic alternative to traditional paper methods like checks and money orders. Paypal is the world’s most popular ‘middle man’ service for online purchasing. When you create an account at PayPal, you can register the detailed information of your existing bank account or credit card which will then be linked to your PayPal account. You won’t need to register these information again to proceed with a payment. After the approval of a payment, PayPal withdraws the amount automatically from your bank account or credit card.


What is Xoom? Xoom, a paypal service is an online money transfer or remittance provider that allows consumers to send money, pay bills and recharge in mobile phones from the United States to 52 different countries.  Xoom allows people to transfer money among the virtual world and the real world. It lets you transfer cash internationally while bypassing traditional wire transfer services like Western Union (NYSE: WU) and MoneyGram International (NASDAQ: MGI).

‘Paypal or Xoom: Better?’

I think, you have already got the answer of it. How can a part of Paypal be better than Paypal? Okay, let’s move with some logic.

  • Xoom is not available in the whole world.  You will need to look elsewhere if you want to send money to a country that Xoom does not currently service.
  • You’ll need to upload a government-issued ID, like a license or passport and a recent bank statement to send money, which could deter those without either form of ID (license or passport).
  • It doesn’t even have live chat option to get immediate solutions of any problem on transaction or sending money.

On the other hand, Paypal operates online payment system.  PayPal is one of the world’s biggest Internet payment companies with a user-friendly application. It has 24/7 customer supports and Sending money to friends and family is free. The only major disadvantage of Paypal is to freeze accounts of thos who did fraud :D. So, if you have any illegal intention, please avoid Paypal.

Unfortunately Paypal has not come yet in Bangladesh. But, we should never lose hope, for reaching the aim of making Digital Bangladesh, our Govt. would take Paypal seriusly. Hope for the best.

Written by- Atikur Rahman Tonmoy